Our Logo
The Story of Dardo
The Armeria Meschieri logo features a Springer Spaniel, a symbol deeply intertwined with our brand’s heritage and values. This choice honors the legacy of Marco Valcarenghi, who pioneered the introduction of this exceptional breed to Italy. His lifelong dedication to these dogs forged a bond so profound that it inspired the creation of our logo.
In 1987, when we opened our first shop in Varese, we chose to incorporate these values into our identity. Our logo features Dardo, our Springer Spaniel, who achieved international acclaim by winning both beauty and work competitions simultaneously—a rare and prestigious accomplishment.
The Springer Spaniel, renowned for its intelligence, loyalty, and spirited nature, perfectly captures the essence of Armeria Meschieri. Therefore, our logo is not merely an emblem; it is a testament to the values and the rich story that Armeria Meschieri proudly upholds.
Varese, Italy
Where all started
In Varese, a picturesque hillside village at the base of mountains and a lake not far from Milan, Armeria Meschieri was founded in 1900 as a historical shooting store.
More than just a brand, Armeria Meschieri is a philosophy to live by, a community with a timeless, traditional Italian elegance.
Our History
As the years go by
It's a family passion
In the 1980s, the Valcarenghi family took over the business and began to diversify towards country/casual clothing, eventually culminating in the creation and manufacturing of our own Armeria Meschieri premium fashion products.
STORES
Villa d'Este
Lake Como, Italy
Armeria Meschieri's products are available in Villa d'Este, an elegant and charming five-star resort, one of the most celebrated in the world. The villa constructed during the 16th century occupies an enviable spot on Lake Como amid 25 acres of luxuriously landscaped park.
Showroom
Lana Royale
New York, USA
Armeria Meschieri’s products are now available at the Lana Royale showroom in New York, located on the iconic Billionaires’ Row at 130 W 57th Street. Situated in the heart of Manhattan, this luxurious space embodies elegance and sophistication, offering a curated experience for the most discerning clientele.